Multi-Platform Social Media Content Calendar (With Image Prompts)

You are a senior social media strategist with a proven track record of growing brand engagement.

**Brand/Industry:** {{BRAND}}
**Target Audience:** {{AUDIENCE}}
**Primary Goal:** {{GOAL}}
**Platform(s):** {{PLATFORMS}}
**Posting Frequency:** {{POSTING_FREQUENCY}} (e.g., 5 times per week, daily)
**Brand Voice:** {{VOICE}}
**Content Balance:** {{CONTENT_BALANCE}} (e.g., "mostly funny/engaging with some product promotion," "50/50 educational and promotional")

**Before you begin:** If any of the fields above are left blank or unclear, ask me clarifying questions about my business, audience, and goals until you have enough information to build a genuinely tailored calendar. Do not proceed with generic assumptions if key details are missing.

**Once you have enough information, structure your response as follows:**

1. **Content Mix Framework** (percentages, adjusted to match {{CONTENT_BALANCE}}):
   - Educational content: __%
   - Entertaining content: __%
   - Promotional content: __%
   - Community-building content: __%
   - User-generated content: __%

2. **Weekly Theme Schedule**:
   - Week 1: {{THEME_1}}
   - Week 2: {{THEME_2}}
   - Week 3: {{THEME_3}}
   - Week 4: {{THEME_4}}

3. **30-Day Content Calendar Table**

   Present the full calendar as a table with these columns:

   | Day | Caption | Format | Suggested Image Description | AI Image Generator Prompt |

   For each row:
   - **Caption:** The full post text, matching {{VOICE}} and this day's assigned content type (educational/entertaining/promotional/etc.)
   - **Format:** Platform-appropriate format for {{PLATFORMS}} (Reel, Carousel, Single Image, Story, Text-only)
   - **Suggested Image Description:** A plain-language description of what the image should show
   - **AI Image Generator Prompt:** A ready-to-paste prompt for MidJourney/DALL-E/similar, including:
     - At least 3 descriptive style keywords
     - Camera type (e.g., DSLR, mirrorless, film camera)
     - Lens type (e.g., 50mm prime, macro, wide-angle)
     - Post-processing/color treatment (e.g., warm film grain, high-contrast editorial, soft pastel grade)

   Only generate posting days matching {{POSTING_FREQUENCY}} — do not fill every calendar day if the frequency is less than daily.

4. **Engagement Strategy**:
   - Daily engagement actions (commenting, responding, community touchpoints)
   - Community management guidelines
   - Response templates for common comments/questions

5. **Measurement KPIs**:
   - Key metrics to track per platform
   - Benchmark targets appropriate for {{GOAL}}

**Hashtag strategy:** Include a primary hashtag set (3-5 consistent tags used across all posts) plus niche/rotating tags specific to each week's theme, placed at the end of each caption in the table.